Privacy Policy

Last updated: 28/9/25

This Privacy Policy explains how Alison Taylor Photography (“we,” “our,” or “us”) collects, uses, and protects your personal information when you use our website www.alisontaylorphotography.co.uk.

1. Information We Collect

We may collect the following types of information when you use our website:

  • Information you provide directly through contact or booking forms, such as:

    • Name, email address, and phone number

    • Event details (date, venue, type of event, number of guests)

    • Names and ages of children being photographed

    • Other information you choose to share in the booking process

  • Information about website use, such as pages visited, time spent, and browser/device details.

  • Information collected automatically through cookies and similar technologies (see Section 3).

2. How We Use Your Information

We use the information collected to:

  • Respond to enquiries and process bookings.

  • Plan and deliver photography services (including knowing who will be photographed at an event).

  • Communicate with you about your booking or enquiry.

  • Improve our website and services.

  • Understand how visitors use our site through analytics.

  • Run advertising campaigns and measure their performance.

  • Show relevant adverts through remarketing technologies.

3. Cookies & Tracking Technologies

This website uses cookies and similar technologies to improve your experience and deliver personalised advertising.

  • Google Analytics 4 (GA4): We use GA4 to analyse how visitors interact with our website. Google Analytics collects data such as device type, pages visited, and time on site.

  • Google Ads Remarketing: We use Google Ads remarketing to advertise online. This means third-party vendors, including Google, may show our ads on other websites based on your previous visits to our site. Google and its partners use cookies to serve ads based on past browsing behaviour.

For more details on how Google uses your information, please see the Google Privacy Policy.

You can manage your cookie preferences using the cookie banner on our site or through your browser settings.

4. How to Opt Out of Advertising Cookies

You can opt out of personalised advertising in the following ways:

5. Legal Basis for Processing (UK & EU Visitors)

For visitors from the UK and EU, we process personal data under the lawful bases of:

  • Contract (for information you provide when booking services, which we need to deliver our photography services).

  • Consent (for non-essential cookies, advertising, and marketing).

  • Legitimate interest (for essential site functionality and responding to enquiries).

6. Sharing Your Information

We do not sell or rent your personal data. We may share limited information with trusted service providers (such as hosting, analytics, or advertising platforms) to help us operate this website and deliver services.

7. Data Retention

  • Booking and enquiry information will be retained for as long as needed to deliver services and comply with legal or tax obligations.

  • Cookie and analytics data are retained according to Google’s standard retention policies.

8. Your Rights (UK & EU Visitors)

You have the right to:

To exercise your rights, please contact us at [email protected].

9. Security

We take appropriate steps to protect your personal information. This includes limiting access to booking information and using secure hosting services. However, no method of internet transmission or electronic storage is completely secure.

10. Changes to This Policy

We may update this Privacy Policy occasionally. Any updates will be posted on this page with a new “Last updated” date.

11. Contact Us

If you have any questions about this Privacy Policy, please contact: [email protected]